USA Field Hockey & Playbook Announce Strategic Partnership to Support Member Clubs & State Chapters

COLORADO SPRINGS, Colo. - USA Field Hockey is proud to announce a transformative partnership with Playbook as the Official Sports Management Platform for its Member Clubs and State Chapters. This collaboration will empower member organizations by delivering dedicated web-based platforms and advanced software tools to drive sustainable grassroots growth and engagement in every state across the country, with a primary focus on fostering local playing opportunities for youth and adult field hockey athletes of all skill levels and abilities.  

The partnership marks a significant step forward in streamlining operations and enhancing the organizational member experience by providing Playbook’s comprehensive software platform, email marketing, and website services for no charge, creating the most prolific Member Benefits Package ever offered to USA Field Hockey’s member organizations, including clubs, State Chapters, and affiliated organizations such as tournament operators, like the United States Field Hockey League (USFHL) and others. 

At the core of this partnership is Playbook’s commitment to supporting grassroots development. In addition to helping sport organizations streamline operations through their powerful all-in-one platform, Playbook hosts free events for youth athletes at 50+ professional and college stadiums across the United States. This offers clubs and players once-in-a-lifetime experiences that elevate the sport and inspire the next generation of athletes.  

With Playbook’s cutting-edge technology, USA Field Hockey member organizations will benefit from an all-in-one solution that simplifies membership management, event planning, registrations, communication, and more. All while significantly reducing administrative burdens and allowing member organizations to focus on field hockey and growing the game and their businesses and engaging their communities more effectively. 

“Partnering with Playbook is a game-changer for USA Field Hockey,” said Sally Goggin, USA Field Hockey’s National Sport Development Director. “Playbook is providing State Chapters with the tools and infrastructure needed to grow the game at the local level, which is vital to our long-term success. On top of that, offering every club a free website and registration software solution shows Playbook’s true investment in our community. We are incredibly excited for what this means for the future of our sport.” 

As part of this groundbreaking partnership, USA Field Hockey Member Clubs and State Chapters will receive the following benefits at no cost: 

• All-In-One Software Platform for Event Registration, Payment, League and Team Management: Member organizations will have access to Playbook’s powerful club, league, and program management tools, designed to simplify tasks such as registration, scheduling, and communication, all within one integrated platform that seamlessly confirms membership in USA Field Hockey. 
• Premium Email Marketing: Playbook’s email marketing platform, Playbook Mail, allows clubs and State Chapters to easily manage and track communication with their members. Included within Playbook Mail are hundreds of branded templates, advanced segmentation features, and analytics to help optimize email campaigns, all at no cost. 
• Custom Website Design & Services: Playbook is providing member organizations, such as clubs and State Chapters, with professional, state-of-the-art website designs to enhance their digital presence. These custom websites will serve as a central hub for local and regional schedules, events, and important information, making it easier for members to stay connected and engaged with their constituent base. 
• Dedicated Business Success Coaching: Playbook’s expert Business Success Coaches are available to member clubs and State Chapters for unlimited support, helping them maximize the platform’s capabilities and optimize their operations. 
• Professional Website and Branding Support: Playbook will provide member clubs and State Chapters with a custom-built website to strengthen their online presence and improve member engagement. 

This partnership is poised to revolutionize the way USA Field Hockey and its member organizations operate, reducing costs and enhancing overall efficiency. With Playbook’s powerful tools, USA Field Hockey is well-positioned to continue its mission of growing and advancing the sport at every level, from the grassroots level to the national office, ultimately enabling USA Field Hockey’s success both in the United States and on the international stage.

Playbook is an all-in-one sports management platform that empowers sports organizations to streamline operations, grow their community, and enhance engagement. From membership and event management to communication and fundraising, Playbook offers innovative tools designed to elevate every aspect of sports administration. 

If you’re a USA Field Hockey Member Club or State Chapter that’s ready to take advantage of the powerful tools offered by Playbook and streamline your operations, get started by claiming your free USA Field Hockey/PlaybookMember Benefits Package today. 

For more information on USA Field Hockey Membership, click here to learn more about the other benefits you’ll receive when joining USA Field Hockey.